Forward Commercial Group (FCG) is pleased to announce the signing of national retail tenant, The Lash Lounge, at 856 N Old Woodward (The Pearl) in downtown Birmingham, Michigan. The Lash Lounge is based in Texas with over 94 locations nationwide. Local franchisee, Kati Prater, wife of the Detroit Lions player Matt Prater, is excited to bring this concept to downtown Birmingham and be part of The Pearl development. “It’s a great fit for the concept and an exciting addition to the city of Birmingham,” Prater said.  “We are thrilled to have Kati and The Lash Lounge be part of this impressive project”, says Emil Cherkasov, Principal of FCG. 


The Lash Lounge is your destination for semi-permanent and permanent beauty services. Offering a complete menu of services, including eyelash extensions, refills, threading and more. When you visit The Lash Lounge, you enter a retreat designed to rejuvenate you from the inside out. The Lash Lounge provides a refreshingly new approach to the daily task of making eyelashes long and lush, saving women time and delivering amazing results. Visit for additional details. 


The Pearl, arriving in March, is a luxury 90,000+ SF multi-family development located near the corner of Oak Street, close Birmingham Farmer’s Market and Booth Park. It features 26 units ranging from 1 to 3 bedrooms, with high ceilings, terraces, underground parking, concierge, private car and much more! For additional info please visit